Wholesale
We’re proud to partner with top restaurants, packaged food producers, specialty grocers, and independent spice shops.
To connect with our wholesale team, please fill out the form below. See how we can be partners.
Partner With Us
Manufacturing Excellence
Our manufacturing plant, located in Debre Birhan on a 7,000+ square meter site, was built with an investment exceeding 780 million Birr.
Equipped with a modern production line, an advanced quality assurance laboratory, and clean processing zones, our factory has the capacity to produce nearly 2 tons of premium spices every hour.
Why Retailers Should Partner With Us
Uninterrupted Supply: We guarantee a continuous product supply backed by reliable logistics and inventory management.
Attractive Margins: Our wholesale pricing structure provides highly attractive profit margins for retail partners while remaining competitive for end consumers.
In-Store Support: We provide professional in-store merchandising, live cooking demonstrations, and product tasting samples.
Custom Displays: We offer free, custom-measured “Hewan Shelves” and professional brand displays to maximize product visibility in your store.
Aggressive Marketing: We support our partners with comprehensive ATL (Above the Line), BTL (Below the Line), and TTL (Through the Line) marketing strategies, including national TV and radio campaigns.
Customer Traffic Generation: We actively drive customers to partner stores through massive digital promotions, including our 1,000,000 Birr social media challenge (#EthiopianSpiceChallenge) where consumers can win prizes by sharing creative videos using our products.